Joyful Anticipation / Mercedes-Benz
When waiting becomes a joy.
From ordering to the optimal handover a new car, several months can pass by – valuable time in the customer lifecycle. Together with Mercedes-Benz we have created a personalized marketing tool with real-time tracking, which increases anticipation and offers exciting added value.
The Joyful Anticipation comprises five different categories in which the future car buyer can explore his new vehicle or find out about the upcoming handover or the manufacturing process.
Constant refinement.
With a focus on the conception and design as well as the strategic development, we work together with various partners on the constant expansion of the project and its international roll-out.
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